If you’ve crossed the Hawthorne bridge lately you’ve probably noticed the giant rooftop XOXO sign beside the west bound approach lanes, which used to trumpet Pabst Blue Ribbon. During the media orgy over Sam Adams’ trouble earlier this year it said Forgive, a nice sentiment (photo courtesy Mile73.com).
Read the story of the sign at Oregonlive.com – Artist plants one on downtown-bound commuters
“I want people to feel a little better before they get downtown and start thrashing around looking for parking,” said Ilan Laks.
He put the message up about a month ago, before Valentine’s Day. The other side, which is visible traveling eastbound, tells commuters to “Dream.”
“People are leaving downtown and heading home to sleep,” Laks said. “We’re all stressed so I’m reminding them to dream.”
Aw man, you beat me to it. I read that story this morning on the way into work and remembered Heather’s photo. I was going to put a link to it on her blog. Well, good catch. ^_^
devlyn – I’m quick like that 😉
Heather and I had talked about the sign when “Forgive” first went up, and I was on the bus with her when she snapped the photo.