Artisanal America is the title of an article in the August 2010 issue of Details magazine which examines how the artisanal movement became our national consumer religion.
Exalting the handmade, the painstakingly crafted, the authentic, is not just for hipsters in Portland and Brooklyn anymore— small-batch has mass appeal.
Cataloging how the American public is all hopped up on the spirit of the handcrafted, the painstakingly procured, the small-batch, writer Adam Sachs delves into the recent resurgence of interest in the artisanal. Portland, it should come as no surprise, garners several mentions.
Stumptown is described as excellent coffee purveyors out of that capital of easygoing hipness, Portland, Oregon, before Sachs starts waxing effusively about some mysterious Maine-made “Quoddy” shoes, and reporting on J. Crew’s new marketing campaign.
But, it’s not just about fashion, he writes, if the whole country feels like Portland these days, it’s because there has been an Oregon-ization of America.
It’s also about cured meets, pickled beets, and more Amish-like affectations.
In the accompanying photo gallery, Portland’s own Vanilla Bicycles and New Deal Distillery are featured.
Read the rest: Artisanal America
Hat tip @BrianLibby on Twitter
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